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STREAM ONE – Distribution, E-Commerce and IT STREAM ONE – Distribution, E-Commerce and IT
2.30pm Airline case study: Optimizing distribution channels and maximizing the impact of your distribution strategy
Chief Executive Officer, Nok Air
2.50pm Supplier case study3.10pm Panel discussion: How to increase passenger volumes and raise yields through innovative distribution strategies
- What are the latest distribution strategies, new lower cost distribution methods and new ideas to increase passenger volumes and raise yields?
- How can you optimize existing channels of distribution?
- Benefiting from cooperation between carriers in distribution: new types of interlining
- Finely tuning capacity and the role of tour operators – can they help raise yields?
- How can LCCs maximise the benefit from third party distribution?
- How should LCCs use GDS’s? Should they use a ticketing philosophy or a non ticketing philosophy?
- How can LCCs work with legacy parents to integrate their network?
Regional Vice President Europe, SABRE AIRLINE SOLUTIONS Head of Airline Distribution and Passenger Logistics, TUI Airline Management Chief Commercial Officer, Norwegian Air Shuttle Vice President, Business to Consumer, Transavia Airlines Senior Manager Commercial Marketing, Airline Distribution, Amadeus IT Group SA
4.40pm Case study: Deriving real benefit from Facebook, Twitter and friends
- Are the benefits overstated?
- Realizing the revenue potential
- Using Facebook, Twitter and other social media as powerful customer service tools
- Boosting brand awareness and differentiating your product
Former Manager of Emerging Media, Southwest Airlines, Linhart Public Relations Founder & CEO, SimpliFlying
5pm Panel discussion: Leveraging the internet to maximum advantage: websales and webmarketing strategies to increase revenue and save costs
- What is the best way to drive the core business of selling flights online?
- Is the internet on the way to becoming more expensive than offline? How can airlines ensure they get value for money from online partners?
- What are media agencies and affiliates doing if the EU launches rules against cookies in April 2011?
- How to revamp cross selling on the website to maximise revenue
- Facebook, Twitter and friends: are they really powerful in reaching new customers? Or do they burn too much money and time?
- Addressing e-commerce fraud – how do LCCs ensure a safe and secure online payment system?
Director of Marketing, Flybe Head of Ecommerce, Condor Chief Commercial Officer, Air Baltic Global Sales Director, Cheapflights Media Chief Technology Officer, SpiceJet Limited Founder & CEO, SimpliFlying
5.45pm Cocktails, games and entertainmentHave a massage! Feeling tense after a packed day of thought and networking? There will be on site massages to help rejuvenate you and prepare you for the evenings festivities
World Paper Plane Competition: Now firmly entrenched as a Terrapinn tradition, all delegates are urged to enter into the annual paper plane competition. Contestants craft and engineer a plane from a single sheet of paper and then launch them from a designated spot in the Exhibition hall. The winner will be announced at the Budgies Award ceremony that evening and presented with a surprise gift.
Cocktails: Relax and have a drink with your new friends. Reflect on your learning and plan tomorrow’s activities. 7.30pm Budgies Pre-Dinner Drinks Reception8pm The Budgies Low Cost Airline Awards |
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