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STREAM ONE STREAM ONE
11.25am Special guest presentation: How to attract, retain and develop your most valuable
resource: people
- Developing your airline’s human resources to maximise productivity and efficiency
- Lessons from Southwest’s people development program
- Motivating and galvanizing employees toward a common goal
- Perspectives on the future of HR in aviation
Director of People Development, Southwest Airlines
Marketing, sales and distribution strategies to boost your bottom line11.45am Case study: Flying high in the Indian market
- Understanding the Indian domestic market and developing the business model
- Navigating the extremely competitive landscape and emerging successful
- Capturing a large share of the traditional legacy business travel market
- Delivering a strong route network
Chief Commercial Officer, SpiceJet Limited
12.05pm Case study: Building a regional airline brand
- Successfully designing and implementing a unique brand strategy
- What are the core ingredients of a successful airline brand and how should it be delivered?
- The flybe brand success story and lessons for LCC’s
- Where is aviation brand strategy going in the future? Who will be best positioned to succeed?
Director of Marketing, Flybe
12.25pm The future of airline marketing and distribution: a forum for airlines and leading suppliers
- What are the distribution and marketing strategies and technologies of the future?
- What emerging technologies will aid airlines raise volumes and yields?
- How can airlines take advantage of unbundling in the future?
- How will the evolution of internet technologies impact distribution strategies?
- How will competition evolve given the changing distribution and marketing capabilities?
- What will be the distribution platforms of the future and who will benefit?
Executive Vice-President - Commercial Distribution, WestJet Commercial Partner, Mango Aviation Director of Marketing, Flybe Senior Vice President Airline Passenger Services, IBS Software Services Ltd Head of Commercial, BMI Baby Vice President, Global Head of Travel Insurance, ACE Group of Companies
In Depth Analysis: RYANAIR2pm The World Low Cost Airlines Congress drills deep to discover the success of the most successful LCC on the planet. We place Ryanair under the analyst microscope:The Financial Perspective by Jim Parker from Raymond James
Analysis of the carrier’s financial performance and the simple truth of its business model
The Ancillary Revenue Perspective by Jay Sorensen, President, Ideaworks
Learn how the airline achieves spectacular ancillary revenue at over 20% of revenues and their approach to key challenges.
President, IdeaWorksCompany.com
Strategies to maximise revenues and optimize price2.50pm How to Beat Payment Fraud in Airline Sector
- Cost of fraud to airlines
- Overview of current fraud trends in the airline sector
- Tools to increase revenue while reducing the cost of fraud
Chief Executive Officer, Retail Decisions
3.10pm Panel discussion: optimising revenue management and pricing strategies to maximise yield and revenue
- Which revenue management strategies will optimise results given the current economic realities?
- What is the next step in the revenue management of ancillaries?
- Overcoming system constraints and forcing through initiatives
- Should a network approach or a leg based approach be used to optimize results?
- Taking advantage of new advances in e-payment and risk management
- Next generation techniques, tools and technologies in revenue and yield management
Commercial Partner, Mango Aviation Head of Ancillary Revenue, Aer Lingus Revenue Management & Pricing Director, Vueling Airlines Managing Director, JLS Consulting
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