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 Mr Alex Cruz,
Chief Executive Officer Vueling Alex started his professional career with American Airlines in variety of management roles in Dallas, and later on, London. Later on, he initiated the consulting phase of his career with Arthur D. Little and in 2002, created his own aviation consulting company. As a consultant, he has led projects with many airlines around the world, from British Airways, Virgin Atlantic, Lufthansa and Cathay Pacific, to Qantas, jetBlue and Delta Air Lines, as well as for other travel companies like lastminute.com, BAA, Swissport or Amadeus.
In late 2004, Alex became Accenture's partner leading Europe's aviation practice where he led the creation and start-up of clickair, Europe's fastest growing airline. In September 2006, he became CEO of the airline – at clickair, he managed an incredible growth cycle, including a successful transition from 0 to 26 A320s, 720 employees, and 58 domestic and Europe-wide international routes in just over one year. In July of this year, he successfully merged clickair with Vueling, turning the new Vueling into Spain’s second largest airline, an €800m company transporting eleven million passengers over 92 routes in 45 airports.
Appearing: CONFERENCE DAY ONE – Wednesday 29 September 11.45am Panel discussion: how to capture the corporate travel segment and improve yields
- Can LCCs compete for corporate travel business on price alone?
- Should LCCs transform their product to capture the corporate traveler? What are the implications for the business model – are you taking away from the low cost advantage? Are you adding complexity to the business at the cost of yield?
- How should LCCs engage with the GDS systems to maximise return?
- Meeting the requirements of the business traveler without adding cost or complexity
Director Industry and Airfare Distribution,
Hogg Robinson Group Mr Alex Cruz, Chief Executive Officer,
Vueling Mr Bjorn Kjos, Chief Executive Officer,
Norwegian Air Shuttle Chief Executive Officer,
AirAsia X Chief Commercial Officer,
SpiceJet Limited Consultant,
Consultant Aviation and Tourism CONFERENCE DAY TWO – Thursday 30 September 9.20am Question time with the world’s leading LCC’sThis session will see the leaders in low cost aviation be interviewed and quizzed on the controversial issues by our expert moderator, with questions being posed by key members of the press. We will also be surveying all delegates ahead of the session so your questions will be asked and answered. Chief Executive Officer,
Air Arabia Mr Alex Cruz, Chief Executive Officer,
Vueling President & Chief Executive Officer,
Tiger Airways Managing Director,
Monarch Mr Bjorn Kjos, Chief Executive Officer,
Norwegian Air Shuttle 10am Keynote panel: Adapting and innovating business models that will gain competitive advantage
- Low cost long haul: is it working? Is it sustainable? How will it evolve? What will be the competitive response?
- What will be the evolution of legacy carrier business models? Will they revolutionise their short haul model? What will be the implications for LCCs and Hybrids?
- The low cost charter carrier business model – how are they coping and adapting to the changing landscape?
- How can LCCs adapt their business models to cope with the competitive threats?
- What will LCC’s and hybrids look like 10 years from now? How will the business models evolve?
Managing Director,
Monarch Senior Vice President Strategy,
Air Berlin Mr Alex Cruz, Chief Executive Officer,
Vueling Chief Executive Officer,
FEEL Air Executive Chairman,
Centre for Asia Pacific Aviation President & Chief Executive Officer,
Tiger Airways |
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