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Conference:
Day 1
June 3, 9am - 5:30pm
Day 2
June 4, 9am - 5:30pm
Workshop:
June 2, 9am - 5:00pm
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Wednesday, June 2, 2010: Pre-Conference Workshop Wednesday, June 2, 2010: Pre-Conference Workshop
EXPANDING YOUR ANCILLARY SERVICES PORTFOLIO
9am Opening remarks
Former Chairman, RyanAir; Chairman, Aviation Group, Performance Consultants
9.10am The changing world of air transport
- Low fares/no frills v differentiated products/services
- Knowing your customers
- How much additional revenue is possible?
9.50am Defining ancillary revenues
- Unbundled airfares/à la carte pricing
- Website/onboard sales
- Frequent flyer programs
10.30am Morning networking break
11am Website sales
- The big three – hotels, car rental and insurance – and other products/services
- Dynamic packaging
- Developing partnerships
1.50pm Unbundled airfares/à la carte pricing
- Giving the customer choice
- Punitive v non punitive
- Being fair and reasonable
3.10pm Afternoon networking break
3.40pm Onboard sales
- Traditional tried and tested
- New in-flight entertainment systems opportunities
- Retraining cabin crew
4.20pm Frequent flyer prorams
- Turning FFPs into ancillary revenues
- Using co-branded credit cards
- Direct marketing opportunities
5pm Conclusion of workshop
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