Mr. Jay Sorensen,
President
Ideaworks Company

Jay Sorensen is a veteran management professional with 26 years experience in product, partnership and marketing development. He founded IdeaWorks in 1996 as a consulting organization that builds revenue through innovation. Its international client list includes the hotel, airline, marine, railroad, consumer products and health care sectors. IdeaWorks specializes in ancillary revenue improvement, brand development, customer research, competitive analysis, and creating partner-marketing strategies. Jay speaks at leading travel conferences such as the Low Cost Airlines Congress, Frequent Flier Program Conference (FFP), and the Ancillary Revenue Conference (ARAC). He is the author of the Guide to Ancillary Revenue and a la Carte Pricing, which has been purchased by aviation professionals all over the world. Jay is the founder and president of the Kids First Fund which is an NGO active in eastern Europe. He plans to visit every major US national park with his kids; his favorite is Glacier National Park in Montana.

Appearing:

Thursday, June 3, 2010: Conference Day 1

1.50pm

Panel session: Expanding income from off and on-board ancillaries

Exploring off-board ancillaries for carriers with varying passenger loads
Securing favorable margins and cross-selling ancillary services to maximize revenue
Evaluating viability of new and potential on-board ancillary products and services
Implementing effective employee incentives that increase onboard sales
Utilizing corporate sponsorships to promote new services and cover capital costs

Mr. Thomas Bacon,

Former Vice President - Planning and Revenue Management,
Frontier Airlines

Mr. Dennis Corrigan,

Vice President - Revenue Management,
JetBlue Airways

Mr. Jay Sorensen,

President,
Ideaworks Company

Mr. Juan Carlos Zuazua,

Commercial Director,
Viva Aerobus

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For details contact
Steven Reichard

Mr. Jay Sorensen,PresidentIdeaworks Company

Panel session: Expanding income from off and on-board ancillaries

Mr. Jay Sorensen,
President
Ideaworks Company