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Conference:
Day 1
June 3, 9am - 5:30pm
Day 2
June 4, 9am - 5:30pm
Workshop:
June 2, 9am - 5:00pm
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 Mr. Y. Jerome Cheung,
Marketing and Airline Analysis Bombardier Aerospace Commercial Aircraft Jerome Cheung was appointed Director of Marketing and Airline Analysis in October 2008. He has overall Marketing responsibility for the Americas region.
Jerome joined Bombardier as an Airline Analyst in 1998. Initially, he was tasked to tackle the China market. After successful breakthrough into China, he was transferred to cover the Americas region from 2001 to 2004. In 2005, he joined the Strategy and Industry Analysis team, until he was called back to lead the Asia/Pacific marketing effort in 2006. In 2009, he took over the marketing responsibility for the Americas region.
Prior to Bombardier, Jerome was a Technical Sales Manager for Saab Aircraft International Ltd. in Hong Kong from 1993 to 1998. Over this period, he took on increasing responsibilities and was finally in charge of the technical sales department for the Far East region.
Jerome has a bachelor degree in Aerospace Engineering from Carleton University, Ottawa, Canada. He now resides in Toronto, Canada with wife Eza and two sons Ethan and Jonathan.
Appearing: Thursday, June 3, 2010: Conference Day 1 3.55pm Back to the fundamentals of cost control
- Taking a closer look at aircraft operating costs
- Analyzing latest technologies to reduce fuel burn
- Comparing cost-efficiency of various aircraft designs
Mr. Y. Jerome Cheung, Marketing and Airline Analysis, Bombardier Aerospace Commercial Aircraft
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