Conference Day Two-29 January 2010Conference Day Two-29 January 2010
8.50am Chairman’s Opening Remarks
Executive Chairman, Centre for Asia Pacific Aviation
NORTH ASIA AND MIDDLE EAST LCC SYMPOSIUM- Accessing the World’s Brightest Growth Prospects
9am CEO Keynote: How are LCCs paving way to revolutionise air travel in the Middle East and North Africa?
- Middle Eastern full service airlines are rolling out their long term expansion plans despite economic challenges affecting the aviation industry – what does this mean for LCCs in the region?
- Assessing the liberalisation of Middle East aviation policies – how do they help LCCs pave the way in establishing affordable low fare travels to major cities and hard-to-reach destinations in the MENA region?
- How are LCCs adapting to the economy with declining tourism – are they continuing to expand or is this a time to rationalise capacity? What kind of partnerships and strategies are needed to succeed in the Middle East market?
Chief Executive Officer, Jazeera Airways
9.25am Northeast Asia LCC CEO Keynote: Establishing a true LCC model in Northeast Asia to develop a true budget travel market in the region
- Reviewing open skies forecast in 2010 between Korea, China and Japan – What is the progress now?
- Is the Northeast Asian market ready for low-cost carriers?
- How are low cost airlines developing in Korea and Japan? Are their business models similar to that of other Asian LCCs?
- What kind of competition do LCCs face in the Northeast Asian market?
9.50am South Asia LCC Keynote: Surviving and flourishing in a hyper-competitive low fare market - The SpiceJet Flight Path
· Tracking the journey of low cost airlines in the Indian domestic market since 2004and analysing how the market has evolved over the years
· Assessing the growth and success of SpiceJet in penetrating the domestic market and combating fierce competition from other LCCs and transportation modes
· Delivering a hassle-free and superior flying experience as well as a strong route network – how was it all achieved?
· Evaluating the steps that SpiceJet undertook to capture a large share of the traditional legacy business travel market
Mr Sam Sridharan, Chief Commercial Officer, SpiceJet Limited
10.15am Aviation Executive Panel: Assessing the potential of the South and North Asian commercial aviation sector – is there room for other regional airlines and LCCs?
- Assessing the recent developments in the South and North Asia commercial aviation markets
- What are the impacts of recent mergers and consolidations within the commercial aviation sector?
- Flying into China and Northeast Asia – what’s needed for LCCs to achieve success in these markets?
- In a fast growing market, competition is rife – how can airlines serving the South and North Asian markets achieve a breakthrough in distribution and technology innovations to enhance its brand position, increase customer loyalty and drive a profitable bottom-line?
Director General, Association of Asia Pacific Airlines Chief Executive Officer, AirAsia X Mr Sam Sridharan, Chief Commercial Officer, SpiceJet Limited
Innovating Sales and Distribution Strategies to Capture Greater Market Share11.30am Distribution and Marketing Strategy Panel: Assessing the future of airline marketing and distribution – multi-channels, cost and technologies
- How relevant is traditional GDS in providing innovative and flexible distribution solutions for LCCs in the current market?
- How can LCCs penetrate developing markets that do not have high internet usage and traffic?
- Exploring various technologies and systems that will increase sales and distributions channels – mobile applications, payment kiosks and ticketing machines
- How can LCCs strengthen their multi-channel distribution while remaining low-cost?
- How can web marketing be further enhanced to drive sales and improve brand equity?
- IT investments – should LCCs continue to innovate and drive new implementations given the current climate?
- What is the top priority on the CIO’s agenda right now?
Mrs Tara Naidu, Chief Commercial Officer, Air India Express Chief Technology Officer, SpiceJet Limited Head of Distribution and Commercial Systems, Jetstar Chief Information Officer, Tiger Airways Managing Director, Planely Spoken Mr Hotasi Nababan, Senior Executive, BCS Technology
12.30pm E-Commerce Strategy Showcase: Developing an innovative, customer-oriented and secure e-commerce system
- Addressing e-commerce fraud – how do LCCs ensure a safe and secure online payment system?
- Understanding consumer demographics and assessing how technology can be deployed to achieve excellent customer service
- Increasing the functionality of LCCs’ e-commerce system - web check-in, ancillary products, online bookings, rewards program and SMS boarding passes, etc. – How to successfully implement?
Chief Commercial Officer, IndiGo Airlines Executive Vice President and Head - Global Strategic Initiatives, NIIT Technologies Pte Ltd Chief Technology Officer, SpiceJet Limited Chief Information Officer, Tiger Airways Founder & CEO, SimpliFlying
12.45pm E-Commerce Strategy Showcase: Developing an innovative, customer-oriented and secure e-commerce system
- Addressing e-commerce fraud – how do LCCs ensure a safe and secure online payment system?
- Understanding consumer demographics and assessing how technology can be deployed to achieve excellent customer service
- Increasing the functionality of LCCs’ e-commerce system - web check-in, ancillary products, online bookings, rewards program and SMS boarding passes, etc. – How to successfully implement?
Chief Commercial Officer, IndiGo Airlines Executive Vice President and Head - Global Strategic Initiatives, NIIT Technologies Pte Ltd Chief Technology Officer, SpiceJet Limited Chief Information Officer, Tiger Airways
2.30pm CEO Keynote: Ensuring long haul routes profitability during the recession – Getting ahead of your competitors
- Was the recent economic recession the golden opportunity for AirAsia X to expand and develop routes to more destinations?
- How did AirAsia X ensure the balance of market demand with new developments? Was it not risky to continue expanding?
- How will AirAsia X improve on its in-flight experience for long-haul travels? Will ancillary products and services be a key factor?
- Where are the future markets for AirAsia X?
2.55pm Case study: Breaking into highly competitive markets through strategic route developments and opportunities
- Where are the pockets of opportunities to develop a comprehensive network for the Middle East?
- Assessing the competition between LCCs within the Middle East and Indian sub-continent network – where are the challenges and opportunities?
- What are the upcoming route developments for NAS in the Middle East and South Asian region?
3.20pm Networking Break and Airlines & Airports Business RoundtablesRoundtable discussions are a great way to network, seek information and build business connections. In this session, airlines will be presented with the opportunity to join a select roundtable hosted by an airport representing an emerging travel destination, to discuss potential business propositions and share strategies on new route developments.
Airlines will also be able to assess the potential of hubbing or developing linear networks with respective airports to further enhance their market position and create new opportunities. Participants can also hold discussions on how they can work collaboratively with airports to develop the most effective routes and enhance profitability. Each business roundtable discussion will engender a fountain of new business ideas and opportunities that will undoubtedly result in a valuable exchange of business proposals and possible deal closures.
Discovering a New Revenue Segment: Inroads into the Profitable Corporate Travellers Market3.50pm Case Study: Jetstar Asia’s winning strategies into the corporate travellers segment
- Why corporate travellers? Is this a sustainable market share for the long term or is this just a short term strategy to counter recent decline in tourism traffic?
- How to attract corporate travellers who are used to the perks of perks of full service airlines?
- What is Jetstar Asia’s current strategy and future outlook in developing this new revenue segment?
4.15pm The Corporate Travellers Panel Asian businesses could reduce their travel spend by as much as 20 percent to cut costs amid the global financial crisis says travel industry analysts and there has been a growing trend of small and medium sized enterprises moving away from full-service to low cost airlines as evidenced by the recent spate of growth in corporate travellers numbers for some LCCs. Could this be a sustainable new revenue segment or is this just a temporary phenomenon as a result of the economic downturn? The CEOs of leading LCCs will share their perspectives for the corporate travellers segment and reveal their market strategies in targeting this new breed of customers.
- Is the corporate traveller market a sustainable revenue segment that LCCs should grow and tap on for greater market share?
- How can LCCs continue to attract corporate travellers once the economy picks up and when budgets for business travels return to normal?
- What are LCCs short and long-term perspectives into gaining a foothold in the corporate travellers market?
Chief Executive Officer, Jetstar Asia Director - Corporate Communications, Pacific Asia Travel Association (PATA) Chief Executive Officer, AirAsia X Chief Executive Officer, Jazeera Airways
4.45pm Close of Day 2 and See You in 2011!
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 Azran Osman RaniCEO
AirAsia X
 Bruce BuchananCEO
Jetstar
 Reg MacdonaldCEO
Viva Macau
 Stefan Pichler
CEO
Jazeera Airways
 Garry KingshottChief Executive Adviser
Cebu Pacific
 Virender Pal
Chief Technology Officer
SpiceJet
 Anurag JainHead of Revenue Optimisation
SpiceJet
 Sanjay KumarChief Commercial Officer
IndiGo
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2009 participating airlines
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Pre-conference Summit
27 Jan 2010
Conference Day 1
28 Jan 2010
Conference Day 2
29 Jan 2010
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