27 January 2010, Wed
Pre-Conference
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28 January 2010, Thursday
Conference Day 1
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29 January 2010, Friday
Conference Day 2
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| Symposium |
LCC CEO Symposium:
Asian LCCs gearing for market recovery |
North Asia and Middle East LCC Symposium:
Accessing the World’s Brightest Growth Prospects |
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Legendary Keynote: The Virgin Blue Story – The makings of a successful brand and business model
CEO Keynote: Converting challenges into opportunities - Emerging as the leader among the survivors
CEO Keynote: Bucking negativities of the economic recession with successful strategies and the right business model
CEO Keynote: Flying high with low cost – Developing Air Arabia’s hubbing and expansion strategies for fast growth and stability
STOP PRESS!
No-holds barred: Are LCCs growth and profitability during the economic crisis for real?
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CEO Keynote: How are LCCs paving way to revolutionise air travel in the Middle East and North Africa?
CEO Keynote: Assessing the potential of the Chinese commercial aviation sector – is there room for other regional airlines and LCCs?
Northeast Asia LCC CEO Keynote: Establishing a true LCC model in Northeast Asia to develop a true budget travel market in the region
North Asia Aviation Panel: Assessing the potential of the Chinese commercial aviation sector – is there room for other regional airlines and LCCs?
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| Building a stronger Asian aviation sector with greater collaboration and liberalisation in air policies |
Innovating sales and distribution strategies to capture greater market share |
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Aviation Regulators Panel: Key regulatory initiatives in boosting and sustaining Asia’s aviation market |
Low cost vs. traditional: How relevant is traditional GDS in providing innovative and flexible distribution solutions for LCCs in the current market?
Distribution and Marketing Strategy Panel: Assessing the future of airline marketing and distribution – multi-channels, cost and technologies
E-Commerce Strategy Showcase: Developing an innovative, customer-oriented and secure e-commerce system
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| Creating competitive advantage with the right marketing, pricing and ancillary revenue strategies |
Route planning and development: Expand, consolidate or withdraw – working out the best route strategies for LCCs |
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Commercial Panel: Fighting the LCC pricing “war”– how to create a competitive advantage against fierce competition to capture market share with lower fares
Marketing through tough times – How does AirAsia leverage on social media and market tools to win over the economic crisis?
Case study: Innovative ancillary revenue strategies – ensuring successful implementation and a sustainable model
Ancillary Revenue Panel: Exploring new sources of ancillary revenue – What’s hot and what’s not?
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Case Study: Ensuring long haul routes profitability during the recession – Getting ahead of your competitors
Case study: Breaking into highly competitive markets through strategic route developments and opportunities
Airlines & Airports Open Forum
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| Financial management and cost innovation |
Discovering a new revenue segment: Inroads into the profitable corporate travellers market |
Azran Osman Rani
Bruce Buchanan
Reg Macdonald
Stefan Pichler
Garry Kingshott
Virender Pal
Anurag Jain
Sanjay Kumar
