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Pre-conference summit
Regional Airport World Asia Pacific 2009
Regional Airport World Asia Pacific 2009 brings together leading airports operators, regulators, developers, investors, airlines and vendors from Asia Pacific region to re-examine and innovate new strategies and models during this challenging time aimed at achieving cost optimisation and profitability, while incorporating the need for continuous airport expansion and redevelopment to meet the solid long term growth in Asia.
Conference
Day 1 - 11 February 2009
9 am - 5pm
Day 2 - 12 February 2009
9 am - 5pm
› Full conference programme
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Programme
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Regional Airports World Asia Pacific Summit 10 February 2009
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8.50am | Chairman’s Opening Remarks
Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation
| | DEVELOPING REGIONAL AND LOW COST TERMINALS TO FULLY TAP INTO THE GROWING LOW COST AVIATION MARKET IN ASIA |
| 9am | Keynote: Identifying the merits in establishing a low cost terminal within primary airport: what works and what don’t
- Redeveloping existing airport facilities to meet LCCs need and growth. How will this strategy works?
- KL-Singapore route liberalisation- What are the growth opportunities for regional airports in Malaysia- Kota Kinabalu, Kuching, Penang?
- How to increase aviation revenue within regional airports in Malaysia?
- Developing a flexible design and infrastructure to accommodate the low cost terminal
- Case study on the LCC Terminal in KLIA: Key success factors and what can other Asian airports learn from them?
Dato’ Seri Bashir Ahmad, Managing Director and Chief Executive Officer, Malaysia Airports Holdings
| 9.30am | Strategic panel: Debating a suitable secondary airport model for Asia Pacific’s aviation industry
- Addressing the long term need and viability for smaller and cheaper airports
- Should airport investors invest now for the future as LCCs operations dominate? How do airports take advantage of the environment created by LCCs airlines in India and Asia Pacific?
- What facilities will LCCs airlines need and at what cost?
- How can smaller and cheaper airport achieve quicker turnaround time and economise the landing fees for LCCs airlines?
- What will be the right airport pricing model to attract domestic and regional airlines in India?
Moderator:
Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation
Panelists:
R.C. Chitkara , Executive Director (Planning), Airports Authority of India
Foo Sek Min, Senior Director, Airport Management Group, Civil Aviation Authority of Singapore
Attaluri Viswanath, Chief Commercial Officer, GMR Hyderabad International Airport
Dato’ Seri Bashir Ahmad, Managing Director and Chief Executive Officer, Malaysia Airports Holdings
Serirat Prasutanond, Senior Executive Vice President and General Manager, Suvarnabhumi International Airport
| 10.30am | Morning refreshments
| | AIRPORT DEVELOPMENT STRATEGIES AND OPPORTUNITIES IN DRIVING AERONAUTICAL REVENUE |
| 11am | Developing the blueprint for becoming a model airport in China by driving key strategies to boost critical aeronautical channels
- Upgrading the airport’s facilities and service standards to attract airlines – what aeronautical revenue strategies work in Zhuhai?
- Re-assessing the current aeronautical strategies to increase the airport’s long-term profitability and sustainable growth
- What are the opportunities for Hong Kong –Zhuhai Airport in driving aeronautical revenue growth for the future?
Vivian Cheung, Chief Executive Officer, Hong Kong-Zhuhai Airport Management Company Limited
| 11.30am | Case Study: Developing best practices in Aéroport Lyon-Saint Exupéry to generate incremental revenue through aeronautical and other ancillary channels
- Identifying main contributors to revenue growth for European airports in 2008 and assessing how they will fare in an unstable aviation sector with new economy challenges ahead
- Assessing key strategies in developing new airline business to enhance and grow aeronautical revenue
- Developing best practices in increasing the airport’s revenue through different channels: The business model for Aéroport Lyon-Saint Exupéry
Lionel Flassuer, Director of Marketing and Commercial, Aéroport Lyon-Saint Exupéry and
Alain Favier, Route Network Development Manager, Aéroport Lyon-Saint Exupéry
| 12pm | Panel: Identifying opportunities in increasing aeronautical revenue through different channels
- Partnering and collaborating with key stakeholders to increase airports market share and winning airlines business
- How can airports tap on the growing LCCs sector in Asia? What drives airlines to hub in a secondary airport?
- What strategies work to position secondary airports as the next preferred hub for airlines and as a point-to-point travel for consumer?
- Where are the new opportunities by partnering with tourism authorities to increase traffic capacity?
- How to craft the right marketing campaign to attract airlines?
Moderator:
Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation
Panelists:
Alain Favier, Route Network Development Manager, Aéroport Lyon-Saint Exupéry
Lionel Flassuer, Director of Marketing and Commercial, Aéroport Lyon-Saint Exupéry
Ashutosh Chandra, Head of Airline Marketing & Aviation Contracts, Bangalore International Airport
Martin Winter, Chief Executive Officer, Gold Coast Tourism
| 1pm | Networking lunch
| | DRIVING NEW REVENUE STREAM THROUGH NON-AERONAUTICAL ACTIVITIES |
| 2pm | Creating a profit generating model through the integration and efficient allocation of non-aeronautical resources at Yunnan airports in China
- How to integrate and allocate non-aeronautical resources effectively and efficiently in the Yunnan aviation environment?
- Assessing the potential of Yunnan airports to develop into tourism attractions to grow non-aeronautical activities
- Evaluating the operation and effectiveness of concessions at Yunnan airports.
Jiang Wenzhong, Vice President, Yunnan Airport Group
| 2.30pm | Assessing the potential for India to tap into airport retailing as an important revenue and the opportunities for key airport retailers
- What is the potential of airport retailing for airport in India?
- Identifying the key drivers that will transform and build an entirely new airport climate for retail channel
- What are the strategies required to build an entirely new channel of non-aeronautical revenue that consist of retailers, hotelier, restaurants and duty free outlets
- How to generate retail space revenue despite existing space constraints within the airport?
Attaluri Viswanath, Chief Commercial Officer, GMR Hyderabad International Airport
| 3pm | Non-aeronautical Revenue Panel: Assessing the viability and potential of different non-aeronautical revenue streams
- How big is the non- aeronautical revenue potential for secondary airport providers? How lucrative are they?
- What are the available and different non-aeronautical activities that are applicable for ASIAN airports?
- What innovative techniques are airports using to drive non-aeronautical revenue success? Exploring into retail, real estate, office space leasing, parking, advertising and etc.
- How should airports be balancing budget with revenue generating opportunities in accommodating non-aeronautical activities?
Moderator:
Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation
Panelists:
Charles Martin, General Manager, Commercial & Terminal Operations, Gold Coast Airport
KS Lee, Retail Marketing Group Director, Incheon International Airport
Serirat Prasutanond, Senior Executive Vice President and General Manager, Suvarnabhumi International Airport
| 4pm | Close of Summit
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Day 1: 11 February 2009
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8am | Registration
| 8.50am | Chairman’s Opening Remarks
Peter Harbison, Executive Chairman, Centre for Asia Pacific Aviation
| | Asia Aviation: An Expansive Ground of Global Opportunities | CEO Keynotes and Interviews
In this session, leading CEOs are put in the spotlight with a one-on-one headliner interview, fielding questions on sustainability and growth of their high-risk airline business in the midst of weakening economic environments. We will hear from successful LCCs operating across Asia Pacific to get a diverse perspective of the global market and how low cost airlines are faced with the challenges of Re-thinking, Re-Inventing and Re-shaping their business models in a new global economy.
About our interviewer, Mark Laudi, CEO Investor Central and Former CNBC Anchor:
Mark is an award-winning journalist and broadcaster best known for reporting live from the floor of the Singapore Exchange on CNBC Asia.
| 9am | Keynote: Unveiling AirAsia’s vision and strategy for global expansion – building Asia’s biggest low cost carrier
- During a period, where businesses are cutting costs and downsizing, AirAsia has been enroute towards expansion and increasing its flight services. What makes AirAsia’s business model work?
- How do you see the low-cost model evolve in Asia?
- How can the increasing fuel prices be used to re-define the LCC business model?
- With the Asean inter-capital air liberalisation effective on January 1, 2009, what are some new strategies and developments for AirAsia in continuing to grow its services in the region?
Tony Fernandes, Chief Executive Officer, AirAsia
| 9.25am | Keynote: Unleashing Tiger Airways’ full potential as Asia explores liberalisation and ‘open skies’ in the midst of a changing economic environment
- Identifying Tiger Airways’ expansion strategies in view of the Asean inter-capital air liberalisation
- Evaluating the significant impacts on the airline’s future market strategies as Asia potentially explore full liberalisation
- Achieving cost efficiency and profitability against the backdrop of recent economic volatility – how has Tiger Airways performed in light of high fuel prices and a challenging economy?
Tony Davis, Chief Executive Officer, Tiger Airways
| 9.50am | Keynote: Forging ahead with new and innovative strategies to grow Jetstar’s international business
- Understanding how Jetstar’s business model has evolved over the years to achieve leading LCC status
- Managing the development of Jetstar’s value based long haul international model – what are the secrets of success for an LCC to break into the long haul market?
- A look at Jetstar’s new and innovative strategies in successfully gaining market share and improving profitability
- What is Jetstar’s competitive edge over other LCCs in Asia Pacific?
Bruce Buchanan, Chief Executive Officer, Jetstar
| 10.15am | Keynote: Heralding a new era of business growth for Virgin Blue despite competition and economic challenges
- What is the true nature of a low-cost carrier and how does this impact the branding of Virgin Blue?
- What are Virgin Blue’s growth strategies when faced with the situation of rising fuel prices and a volatile economy?
- How has Virgin Blue evolved since its launch back in Year 2000? Are there plans on developing Virgin Blue into a “hybrid” which blends low-cost carrier traits with those of full-service carriers?
- Are corporate travellers a new segment of business growth for Virgin Blue?
Brett Godfrey, Chief Executive Officer, Virgin Blue
| 10.40am | ‘Live in conversation’ with 4 legendary Low Cost CEOs
20 minutes interactive and spontaneous session where the audience can freely ask questions on core issues facing low cost airlines in today’s global economy.
| 11am | Morning refreshments
Asia Pacific Paper Plane Championship
| | Thrusting into Open Skies:
Seeking Greater Integration Through Liberalisation of Asia’s Air Policies
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| 11.45am | Regulator Panel: Tackling Asia’s challenges to full liberalisation
Aviation regulators from Asia will address the real challenge to airspace capacity: Unlocking “No Fly Zones” through open skies agreement and regional cooperation.
- What is the current state of “open skies” policies in Asia?
- What are the biggest challenges to airspace liberalisation?
- Which key cities act as gateways to full liberalisation? How soon can they open up?
- Can Asia’s aviation infrastructure support full liberalisation by 2010
- How can “open skies” agreements address the issues of climate change and carbon emissions?
- With full liberalisation, will consumers see lower fares in the future?
Moderator:
- Andrew Herdman, Director General, Association of Asia Pacific Airlines
Panelists:
- Arun Mishra, Joint Secretary, Ministry of Civil Aviation, India
- Azharuddin Abul Rahman, Director General, Department of Civil Aviation, Malaysia
- Ruben F. Ciron, Director General, Civil Aviation Authority of the Philippines
- Tan Lye Teck, Deputy Director-General (Development), Civil Aviation Authority of Singapore
- Vutichai Singhamanee, Deputy Director General, Department of Civil Aviation, Thailand
| 12.45pm | Networking lunch
| 2pm | Stream A & Stream B
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Day 1: Stream A- Distribution Strategies:The Challenge for Innovation
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| Distribution Strategies: The Challenge for Innovation
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| 2pm | Case Study: Integrating innovative distribution strategies in a low-cost business model to enhance profitability and increase market share
- Understanding SEAIR’s positioning in the competitive airlines market
- Identifying innovative platforms to support critical distribution strategies and plans
- Driving future developments and strategies for 2010 and beyond
Avelino Zapanta, President and Chief Executive Officer, South East Asian Airlines
| 2.20pm | Executive Panel: Driving cost reduction through innovative and comprehensive multi-channel distribution and sales strategies
- Is there a demand for a new type of distribution platform for LCCs?
- How significant is the impact of traditional GDS to LCC start-ups? Can they cope with the cost?
- How reliant should LCCs be in web marketing?
- Making the relationship work between airlines, agents and the GDS
Raphael Saw, Head of Commercial, Jetstar Asia
Hugh Dunleavy, EVP Commercial Distribution & IT, WestJet
| 3pm | Executive Panel: Utilising the technological frontiers of e-commerce to design IT infrastructures for effective distribution
- Addressing the need for IT infrastructure investment – how big? How much?
- Technological innovations in cutting costs from desktop virtualisation to web-check-in
- Exploring strategies in designing a responsive and service-driven IT architecture
Panelist:
- Ali Al Hamdany, Director for Technology, Air Arabia
- Sagar Rathod, General Manager IT, Kingfisher Airlines
- Mark Lim, Head of IT & Infrastructure, Tiger Airways
- Hugh Dunleavy, EVP Commercial Distribution & IT, WestJet
| 3.40pm | Afternoon refreshments
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Day 1: Stream B- Revenue Management and Increasing Ancillary Revenue
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| Revenue Management and Increasing Ancillary Revenue |
| 2pm | Developing the best-fit approach to enhance revenue management and minimise dilution
- Achieving high seat factor without compromising on yield through optimal pricing structure and effective inventory control
- Assessing the best practices adopted by airlines to effectively integrate RMS and CRM
- Evaluating how well airlines understand the risks in their revenue management policies
- Debating if revenue management systems optimise every transaction in all individual market segments
David Charlton, Chief Executive Officer, SkyAirWorld
| 2.20pm | Executive Panel: Ideas out-of-the-box: Retail opportunities in today’s Global LCC environment
- How should LCCs cultivate ancillary partner networks in the entire spectrum of travel experience?
- Are Asian passengers more likely to take product bundling or ala-carte?
- Where do the biggest commissions come from?
- What components of the travel and non-travel experience can be integrated into an airlines portal?
Panelists:
- Alexander J. Blake, Vice President, Travel Insurance, AIG Travel
- Stephan Pichler, Chief Commercial Officer, Virgin Blue
- Kaneswaran Avili, Director-Commercial, Viva Macau
- Patrick Murphy, Former Chairman, RyanAir
| 3pm | Executive Panel: Revolutionising the “No Frills” model”
- What does it really mean to be “no frills”?
- How low can costs be pushed without compromising passenger comfort?
- Selecting the right airports for the ultimate “no frills” airline
- How do today’s rising fuel prices define Asia’s “no frills” airline? Is it any different in Europe and the US?
Panelists:
- Patee Sarasin, Chief Executive Officer, Nok Air
- Brett Godfrey, Chief Executive Officer, Virgin Blue
- Con Korfiatis, Chief Executive Officer, Viva Macau
| 3.40pm | Afternoon refreshments
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Day 1: Closing Plenary
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| Financial Management: Executive Insights into the Fundamentals of Aviation Success |
| 4.10pm | Leveraging on advanced engineering technology enablers to reduce operating costs
- Predicting future cost drivers for engine operating costs
- Benefiting from the use of fuel efficient engines to reap substantial cost savings without compromising on aircraft performance
- Importance of choosing the right mix of engineering solutions to help reduce overall costs
Gregory Gernhardt, Vice President , Commercial Engines & Services, Asia/Pacific, Pratt & Whitney
| 4.30pm | Fuel Cost Panel: Volatile fuel prices - assessing the viability of various response measures
- What is the outlook for fuel costs? How are airlines mitigating the challenges of volatile fuel prices?
- Exploring innovative hedging strategies beyond conventional practices
- Purchasing new aircraft with new engine technology for greater fuel efficiency and over-all economic performance
- Headway in alternative fuel development: Will biofuel remedy airline fuel woes?
Panelists:
- Tassapon Bijleveld, Chief Executive Officer, Thai Air Asia
- Tero Taskila, Chief Strategy Officer, Gulf Air
- Shukor Yusof, Editorial Director and Aviation Analyst, Standard & Poor’s
| 5.10pm | CFO Panel: Capital management for long-term profitability
- Developing the right finance strategies to manage high inflation rate and volatile currencies when operating in emerging aviation markets
- Domestic capacity cuts, cost reductions, preservation of liquidity – are these appropriate responses in today’s unstable economic environment?
- Aircraft leasing and financing: a short or long term solution?
- Balance sheet management to manage risks
Panelists:
- Lucky Cheong, Chief Financial Officer, VietJetAir
- Shukor Yusof, Editorial Director and Aviation Analyst, Standard & Poor’s
| 5.50pm | Close of Day 1 Conference
| 6pm | Vegas Networking Party
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Day 2: 12 February 2009
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8.50am | Chairman’s Opening Remarks
Patrick Murphy, Former Chairman, RyanAir
| | Emerging Market Opportunities:
Access to Commercial Aviation Wealth in Middle East and South Asia
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| 9am | Keynote: Taking a page from Jazeera Airways’ success story: The continuing boom in Middle East aviation despite global economic challenges
- What is the potential for airlines expanding in the Middle East against the backdrop of economic challenges and high fuel prices?
- Implementing ‘open skies’ in the Middle East - current status and future outlook in aviation policies and liberalisation
- What are the most lucrative routes in the Middle East and how is Jazeera Airways strategising for new growth and expansion?
Marwan Boodai, Chairman & Chief Executive Officer, Jazeera Airways
| 9.25am | Middle East / South Asia LCC Panel: Improving air traffic connectivity between the Middle East-South Asia route to accommodate demand for affordable tourism travel
- What are the opportunities presented by South Asia’s liberalisation of services?
- How strong is Middle East’s and South Asia’s continued outbound travel demand?
- What is the best approach in consumer marketing towards the high-growth holiday traveller sector of the Middle East?
- Which key cities in the Middle East and South Asia show high-growth potential and capacity for improvement?
Moderator:
- Oliver Martin, Associate Director – Strategic Intelligence Centre, Pacific Asia Travel Association
Panelists:
- Marwan Boodai, Chairman & Chief Executive Officer, Jazeera Airways
- K. Ravindran, Chief Operating Officer, RAK Airways
- Sanjay Aggarwal, Chief Executive Officer, SpiceJet
- Muhammad Arshad Jalil, Vice Chairman Operations, Shaheen Air
- Neela Lad, Assistant Director, Ministry of Tourism, India
| 10.10am | Morning Refreshments
| | Emerging Market Opportunities:
Access to Commercial Aviation Wealth in North Asia
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| 10.40am | Keynote: Strategising for expansion into North Asia destinations
- Identifying prospective and profitable routes expansion into the China market and other North Asian destinations
- Evaluating the airline’s developments in the pipeline for the North Asian market and their impacts on the competitive LCC industry
- An insight into Cebu Pacific’s future growth strategies and challenges
Garry Kingshott, Chief Executive Adviser, Cebu Pacific
| 11.05am | Case study: Reviewing the strategies of the first domestic “LCC” model in China
- Achieving airline cost effectiveness taking into consideration the china environment
- Using the right management philosophy to reform a domestic airline and achieve long term profitability
- Learning how Chinese airlines gear up to future challenges as China airline industry consolidates further
Zhang Xiuzhi, Chief Executive Officer, Spring Airlines
| 11.30am | North Asia Panel: Where are the opportunities for international and regional airlines accessing the North Asia aviation market?
- What’s in store for international and Chinese airlines in the Chinese government’s $18 billion airports development investment program?
- What new market opportunities will “common air ties” between Japan, Korea and other ASEAN nations bring to LCCs?
- How can LCCs and full-fledged airlines stimulate inbound and outbound travel into North Asia?
Moderator:
- Oliver Martin, Associate Director – Strategic Intelligence Centre, Pacific Asia Travel Association
Panelists:
- Con Korfiatis, Chief Executive Officer, Viva Macau
- Zhang Xiuzhi, Chief Executive Officer, Spring Airlines
- Garry Kingshott, Chief Executive Adviser, Cebu Pacific
- Yasushi Muto, Senior Executive Director, StarFlyer
- Azran Osman-Rani, Chief Executive Officer, AirAsia X
| 12.15pm | Networking Lunch
| | Route Planning: Accessibility and Profitability in Developing New Skyways |
| 1.15pm | Executive Panel: Strategies in navigating towards the most effective route networks in Asia
- Singapore – Malaysia – Indonesia: what is the potential of this network?
- How can LCCs maximise the potential of tourism travel in Asia?
- Are there potential routes linking Southeast Asia with Korea and Japan?
- How to create an effective network development strategy in complex and highly regulated India market
Panelists:
- Kaneswaran Avili, Head of Commercial, Viva Macau
- Dave Perring, Head of Route Planning, Tiger Airways
- Suresh Nair, VP of Commercial Operations, Paramount Airways
- Sanjay Kumar, Chief Commercial Officer, Indigo Airlines
| 2pm | Executive Panel: What strategies can LCCs explore for longer-haul route operations?
- Demand for long-haul: is it only between cities with strong business and social connections as influenced by the current economic conditions? Or is it a matter of geography?
- How much can LCCs stretch ancillary revenue generation in medium and long-haul flights?
- Do travel agents have a role to play in helping grow a potential low-cost long-haul market?
- Where in Asia can LCCs find the capacity for long-haul?
Moderator:
- Patrick Murphy, Former Chairman, RyanAir
Panelists:
- Azran Osman-Rani, CEO, AirAsia X
- Syed Nasir Ali, Managing Director, Airblue
- Chong Phit Lian, CEO, Jetstar Asia
| 2.25pm | Afternoon Refreshments
| | Closing Finale-Flying Legitimate Low Cost: The Formidable Essentials
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| 3.15pm | Case Study: Transforming a low-cost carrier into a really “low-cost” operating business model
- Looking back at Ryanair’s transformation from a full-service regional airline into a low-cost carrier and the lessons Asian LCCs can learn from this page in low-cost aviation history
- Deriving costs efficiency in airline operations to effectively manage financial performance
- Dealing with competition: How can an LCC emerge as the airline of choice for regional and corporate travellers?
Patrick Murphy, Former Chairman, RyanAir
| 3.40pm | Case Study: Offering affordable and competitive fares by maintaining a low cost business model
- What low cost business models have worked so far?
- How can airlines re-define their strategies to cope with rising fuel prices?
- What are the common misconceptions of a low-cost?
- Is passenger comfort a significant advantage for LCCs in the long run? Or is it all about pricing?
Lim Kim Hai, Executive Chairman, REX
| 4.05pm | Asian CEO Panel: Perspectives into a true low-cost model for the Asia aviation industry
- How does Asia’s low cost model fare against Europe’s low cost models?
- What makes a carrier truly low-cost in the Asian context?
- Fleet size and fleet type: What’s the right balance?
Moderator:
- Patrick Murphy, Former Chairman, RyanAir
Panelists:
- Syed Nasir Ali, Managing Director, Airblue
- Luong Hoai Nam, Chief Executive Officer, Jetstar Pacific
- Avelino Zapanta, President & Chief Executive Officer, South East Asian Airlines
- Tassapon Bijleveld, Chief Executive Officer, Thai Air Asia
- Lim Kim Hai, Executive Chairman, REX
| 4.50pm | Close of Day 2 and See You in 2010!
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Download the registration form now and fax it to us as soon as possible to save your seat!
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airline attendees in 2008
Terrapinn aviation series
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Tony Davis 
Bruce Buchanan 
Muhammad Arshad Jalil 
Zhang Xiuzhi 
Marwan Boodai 
Tero Taskila 
Sanjay Aggarwal 
Syed Nasir Ali 
Yasushi Muto
Con Korfiatis 
Tan Lye Teck 
Ruben F. Ciron 
Vutichai Singhamanee 
